Hitachi shares rose 3% in early trading, with Mitsubishi up 5%.
Hitachi and Mitsubishi Heavy are two of Japan's biggest firms, and a merger would help make them more competitive.
A weakening domestic market means many Japanese firms want to cut costs, while they are also facing increased competition from foreign rivals.
Earlier on Thursday, the Tokyo Stock Exchange halted trading in shares of both firms for an hour.
Hitachi shares were recently at 478 yen, with Mitsubishi at 365 yen.
News providers including Bloomberg, Agence France Presse, Nikkei Business Daily and the Wall Street Journal carried reports on Thursday claiming that the two firms were about to start talks regarding a possible merger.
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